Make the Most of Your Public Appearances
Many of today’s talented and creative artists also know how to work the crowds at events where their art is the center of attention. They are well aware that collectors love to speak with artists at gallery openings, open studios, art fairs, and anywhere else where artists appear in person alongside their art. Consequently, they use their social networking and public relations skills to effectively convey who they are and what they’re about in order to expand their fan bases, increase their potential for making sales and ultimately advance their careers. Even a brief conversation with an artist can deepen a collector’s experience of their art in so many ways that artists would be well advised to maximize the potential for positive outcomes whenever opportunities present themselves.