The Beautiful City Billboard Fee (BCBF) would see a charge paid by billboard advertisers through an annual license fee. Revenue would be dedicated to bylaw enforcement and art in the public sphere. A priority would be placed on funding marginalized communities and youth art and distributed through arms-length or peer jury processes. Specific objectives of the BCBF include:

  • Urban beautification & employment for artists
  • More funding for tracking & policing billboard advertisers
  • Helping move Toronto towards a pedestrian focused aesthetic
  • Promoting community ownership of public spaces
  • Diversifying access to public communication