USA – Art Workers’ Coalition
The Art Workers’ Coalition (AWC) was an open coalition of artists, filmmakers, writers, critics, and museum staff that formed in New York City in January 1969. Its principal aim was to pressure the city’s museums – notably the Museum of Modern Art – into implementing various reforms. These included a more open and less exclusive exhibition policy concerning the artists they exhibited and promoted: the absence of women artists and artists of color was a principal issue of contention.
The coalition successfully pressured the MoMA and other museums into implementing a free admission day that still exists in certain museums to this day.